Colorectal Cancer Association of Canada expands awareness campaign
By Adnews Staff
The Colorectal Cancer Association of Canada is expanding its ongoing "Get Your Butt Seen" campaign. The transit advertising campaign began in Montreal in March in an effort to raise awareness of the disease and the value of early detection in its treatment. The creative, developed by Ogilvy Montreal, features images of buttocks and directs viewers to a website at <http://www.getyourbuttseen.ca> for more information. The campaign is now running on buses in Winnipeg, Toronto, Ottawa, Quebec City, Regina, Outaouais, Halifax, Edmonton and Calgary. Shopping mall ads are in use in Charlottetown. Billboard advertising will begin in September in Moncton, Saint John and St. John's. Media for the campaign is from Pattison Outdoor Advertising.