Nokia Canada begins blogging tour
By Adnews Staff
Nokia Canada began a promotion for its N97 smartphone on July 2. During the initiative, a group of bloggers will travel to various Canadian cities in a minibus, documenting the trip by updating a Facebook page with their phones. The passengers will also participate in a series of challenges, including a treasure hunt in Vancouver, geo-caching in Calgary, a joke contest in Montreal and coverage of a fashion show in Toronto. The promotion was developed by 1000Heads of London, with direct marketing support by Wunderman and PR from Ketchum Public Relations.
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