ING Direct conducts Business Savings Awareness campaign
Toronto-based bank ING Direct has begun a new advertising campaign aimed at business owners. The campaign promotes the company's Business Investment Savings Account, which, according to ING, pays the highest interest of any Canadian bank, does not require a minimum balance and does not charge fees. The campaign also promotes the bank's Business GICs and mobile online services. The campaign, called "Business Savings Awareness," includes television, radio and online advertising developed by GWP Brand Engineering. Media buying was handled by Initiative. The campaign will run until the end of June.