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PepsiCo Canada renews endorsee agreement with Georges St-Pierre

PepsiCo Canada has re-signed mixed martial arts welterweight champion Georges St-Pierre as a Canadian endorsee of its Gatorade sports drink brand. "Georges St-Pierre embodies the spirit of athleticism for Canada, from his gruelling behind-the-scenes training regimen to his championship fights in front of the world," said Dale Hooper, marketing vice-president at PepsiCo Beverages Canada. "We're very proud to be associated with an athlete like GSP who is such a motivation to any Canadian who sweats." St-Pierre first became an endorsee of Gatorade in March 2009.

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