Scotiabank hires Grey Canada for international work
By Adnews Staff
The international division of Scotiabank has retained Grey Canada of Toronto to handle branding and regional campaigns in Central America and the Caribbean. "Grey Canada was a clear choice for Scotiabank," said Cynthia Stark, brand and advertising vice-president of the bank's International Marketing Division. "The team's strong strategic thinking, creative energy and savvy understanding of our international markets will be an asset to the brand as we continue to expand in our international markets. The team at Grey Canada provides unique insight and keen understanding of the complexities of these key international markets that will move our brand forward."
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