PHILIPS PLUGS INTO COHN & WOLFE
By Adnews Staff
Cohn & Wolfe was given the Canadian PR portion of the Philips Electronics business earlier this month. The Toronto agency won the business without a review by approaching the company with a pitch. In the past, Philips did PR sporadically and hired agencies on a project basis to do it. Cohn & Wolfe will be doing PR for the fall launch of two product lines for Philips. The electronics company teamed up with Italian appliance manufacturer Alessi of Italy to launch a line of electrical kitchen appliances including a juice presser, kettle, coffee maker and toaster. In addition, Philips will launch its newest shaving system, called the 5000 Reflex Action Series, in the fall. Canadian advertising for Philips of Toronto is done by D'Arcy Masius Benton & Bowles of Toronto.