RENAISSANCE TO LAUNCH NEW GOLF BAG
By Adnews Staff
Renaissance Golf Canada Inc. of Burnaby, B.C. will introduce its Chameleon series of golf bags in November. The bags have interchangeable pockets which attach with velcro strips, allowing golfers to tailor the bags design to fit their needs. It also has a removable stand. Two bag models in various colour choices will be introduced at the 1996 PGA Merchandising Show in Las Vegas in September. Renaissance will advertise the bags most likely using print, but the final media decision is yet to be made. Advertising for the company is done in-house. Renaissance owns the exclusive Canadian distribution rights for Fila golf products, as well as Niblick and BackBay golf footwear. It also distributes golf training aids manufactured by Medicus Learning Systems, including a hinged golf club designed to train golfers to swing properly and which is endorsed by pro golfer Davis Love III.