Food Network Canada breaks new campaign
Food Network Canada began a new marketing campaign in Ontario this week to raise awareness of the shows Top Chef Masters and Chopped. The four-week campaign is aimed at adults between the ages of 25 and 54 in Toronto, Kitchener, London and Ottawa. It includes television advertising on Canwest channels, radio commercials and print ads in the National Post, Metro, Toronto Star and Ottawa Citizen. In addition, Top Chef Masters is being promoted with decals on 500 vending machines that invite consumers to imagine a meal created from ingredients found in the machine. The decals also direct consumers to the <http://www.foodnetwork.ca/masters> website to vote on potential recipes. The campaign was developed in-house by Canwest Broadcasting. "Food Network continues to bring viewers a selection of broadly appealing and entertaining programming and the innovative elements in this winter's marketing campaign reinforce these efforts," said Solange Bernard, director of marketing for lifestyle channels at Canwest. "Developing inventive creative and securing ads in unexpected places reaches potential new viewers and reminds audiences that Food Network is the number one destination for fun, food related content."