Website roundup
By Adnews Staff
Toronto-based Ideon Media has launched a new website called 29secrets.com. The site, aimed at women between the ages of 25 and 34, features articles on fashion, beauty and relationships, as well as social media functions. The content will also be available as part of the fashion section of Sympatico.ca. "Our goal is to leverage media and technology trends and content from the brightest talents of the print editorial world to create the online go-to destination for young Canadian women," said Kevin Bartus, president of Ideon Media. "Advertisers have been migrating away from print publishing and towards online media, and we have already formed the relationships that will guarantee lasting traffic and a high-profile presence. Cosmetics companies have expressed interest in advertising and sponsorship and our partnership with Sympatico.ca will ensure widespread introduction to the Canadian public as a whole."