Dr Tax hires Maverick Public Relations
Montreal-based software company Dr Tax has retained Maverick Public Relations of Toronto to handle the PR campaign for its UFile software program in advance of the upcoming tax season. Maverick won the assignment in a competitive review involving an unknown number of agencies. "Maverick's wealth of knowledge in the tax field combined with its expertise in both social media and traditional media relations made the firm the obvious choice to help us create fresh brand awareness for UFile this tax season," said Malcolm Campbell, general manager of Dr Tax Software. "We were impressed by Maverick's enthusiasm and creative energy in helping us tell our story as a uniquely Canadian tax software offering."