Wind Mobile conducts online video campaign
Wind Mobile, a wireless carrier which will being operations later this fall, has released three online videos to raise awareness of its services. The videos seek to address complaints Canadians have had about existing wireless services, which were gathered through the websites WirelessSoapbox.com and WindMobile.ca. The creative takes several common wireless practices and adapts them to other situations, such as sidewalk tolls, bicycle parking fees and hot dog condiment charges. The videos have been posted on YouTube as well as on the company's own site.