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Air Miles conducts mobile promotion

LoyaltyOne has begun a mobile promotion for its Air Miles loyalty program. The mobile initiative supports a special offer during which program members can receive free gas or groceries by buying goods or services from participating companies between Oct. 7 and Nov. 15. Program members can access a mobile site at <> from a handheld device to register for the promotion and track their status. In addition, users can download a list of participating companies to a GPS device. The campaign also includes a mobile trivia contest aimed at employees of participating companies. "Mobile and GPS access to information is a way to help our collectors find out at-a-glance and on demand the best places to not only earn reward miles but have the chance to earn free gas or groceries," says Neil Everett, chief marketing officer for Air Miles. "These innovations add to the collector experience and makes participating in the Free Gas or Groceries promotion fun and exciting, as well as easy and accessible."

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