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Maple Leaf Foods promotes Prime Gourmet line

By Adnews Staff

Maple Leaf Foods broke a new marketing campaign yesterday for a new line of ready-to-cook meals called Prime Gourmet. The initiative includes a public relations campaign developed by Hill & Knowlton. The advertising campaign, created by John St. of Toronto, will begin on Oct. 12 with  television commercials on several local station in the product line's Greater Toronto Area test market. These include CablePulse 24, CFTO, CITY, CKVR, Sun TV, Omni 1  and Omni 2. The creative seeks to portray the power of good food. The campaign will run for seven weeks.

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