Nestle Canada readies Aero campaign
By Adnews Staff
Nestlé Canada has prepared a new campaign for its Aero chocolate bar using the tagline, "Feel the bubbles." The television commercial, developed by JWT Canada of Toronto, makes use of the song, "Tiny Bubbles." It depicts chocolate bubbles floating in the sky above various people, released from Aero bars. The ad will break during the week of Aug. 3 and run through the summer. "In today's fast paced, hectic world, we wanted to remind consumers that Aero is a simple, delicious way to capture an uplifting, enjoyable moment," said Jeanette Rodrigues, marketing manager at Nestlé Canada. "JWT has captured that moment and the Aero brand in a creative and inspiring way."
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