Sunnybrook Health Sciences Centre hires Dentsu Canada
By Adnews Staff
The Sunnybrook Health Sciences Centre and the Sunnybrook Foundation in Toronto have retained Dentsu Canada as their marketing communications agency. Dentsu will work primarily in support of the hospital's fundraising efforts. The assignment includes planning, advertising, digital activities, and media work. Sunnybrook selected Dentsu in an agency review involving 12 firms. The search was conducted by AgencyLink of Toronto. "Dentsu has a history of artful storytelling and compelling creative," said Pamela Ross, chief marketing officer at the Sunnybrook Foundation. "Dentsu has earned an impressive number of awards recently, including numerous Cassies. Their team has the right mix of talent, passion, insight and creative strength to aggressively position our brand for growth."