Website roundup
By Adnews Staff
Rogers Publishing of Toronto has launched a new website called Everbetter.ca that is aimed at Canadians over the age of 50. The site will cover topics such as health, money, travel, living and relationships, among others. The content will be drawn from various Rogers properties, including Maclean's, Chatelaine, Canadian Business, Medical Post, CityTV and 680 News. The site also features discussion forums and social networking functions. "Blending audio, video, text and images, every element of our customized content provides a stimulating entry point for engaging our members in conversations that begin online and continue into their day-to-day lives," said Nigel Newton, general manager of Everbetter.ca. "By constructing the site around six key content pillars, we're also able to provide exceptional sponsorship opportunities for our advertising partners." The site was designed by Sid Lee and constructed by Equisoft.