Kellogg hires Rivet
By Adnews Staff
Kellogg has hired Rivet of Toronto to develop a customer relationship management loyalty program for the Pop-Tarts product line. The assignment is being handled by Rivet's offices in Toronto and Chicago. The initiative, which is aimed at mothers, includes email, direct mail and online materials. It is being conducted in conjunction with a new brand campaign for Pop-Tarts that began earlier this month.
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