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Globalive Wireless retains Clean Sheet

Globalive Wireless Management has retained Clean Sheet of Toronto as its brand and creative agency. The firm will develop a branding campaign and customer communications program for the Toronto-based wireless provider as it prepares to launch its service later this year. "We are very excited to be working with Clean Sheet, not only because of its deep experience, but also because of its healthy willingness to challenge the status quo," said Chris Robbins, chief commercial officer at Globalive Wireless. "We needed a partner who is willing to challenge the accepted models in its own industry, because that is exactly what we intend to do in ours."

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