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Cult Collective forms association with Brand Keys

Cult Collective of Calgary has formed an agreement with Brand Keys of New York to jointly offer certain services to clients. Cult Collective is a marketing consulting firm, while Brand Keys is a research company specializing in consumer loyalty. Through this agreement, the latter company's research will be used in the former company's marketing initiatives.

"We've always had case studies and industry experience to validate our belief that there are very specific things brands should be doing to create a cult following," said Chris Kneeland, CEO of Cult Collective. "But I'm excited about our Brand Keys partnership because now we have the bullet-proof, statistically sound research to add science to our art, and make our clients' brand engagement strategies much more predictive, potent and powerful."”

Cult Collective has similar agreements with social media agency Expion, creative agency Clean Sheet and professional services firm Fidelum Partners.

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