Cult Collective buys Red Dragon Marketing
By Adnews Staff
Cult Collective of Calgary has acquired Halifax-based Red Dragon Marketing. Red Dragon specializes in marketing for the healthcare, cannabis and construction industries. According to the agency, the acquisition is intended to expand Cult Collective’s geographical reach. The firm currently has additional offices in Vancouver, Toronto and Minneapolis. Red Dragon will be used to expand the agency’s reach into eastern Canada and the US.
“We are excited about the merger with Red Dragon,” said Chris Kneeland, CEO of Cult Collective. “It extends our credibility into exciting B2B and healthcare markets where there is huge untapped cult brand potential. Also, as an Alberta-born company, this partnership helps us better service clients up and down the east coast and across North America.”