GREAT BRANDS PUTS EVIAN ACCOUNT IN REVIEW
By Adnews Staff
The U.S. division of the Great Brands of Europe has put its North American Evian water business up for grabs. The account has been handled by TBWA Chiat/Day of New York for 18 years. The agency's Toronto office did Canadian advertising. There are four New York agencies on the short list: TBWA Chiat/Day, DDB Needham, Grey Advertising and Messner Vetere Berger McNamee Schmetterer Euro RSCG. The company's spokesperson Michael Neuwirth told Adnews yesterday that the agency hired will have its Canadian office create advertising north of the border. However, Messner Vetere uses Canadian resources, but doesn't have a Canadian office. Neuwirth said he wouldn't speculate on how advertising would work in Canada if Messner was hired. Great Brands of Europe is a unit of the Danone Group.