STANDARD OFFERS FLAT FEE PROMOTIONS
By Adnews Staff
Standard Radio of Toronto launched its Promo Club last week, which gives advertisers a one-stop-shop for buying radio promotions on seven FM stations in six major Canadian markets. For one flat rate, advertisers can have the promotional concept developed, implemented and evaluated. The package also includes development of partnership proposals, administration of prizes, ad production and correspondence with winners. In addition, Standard will do pre-recorded and live promo spots, live contest announcements and grand prize presentations. Other options include adding or deleting stations and creating newspaper ads.
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