Sponsorship roundup
By Adnews Staff
The Danone Group has formed a sponsorship agreement with Canadian tennis player Frank Dancevic in the name of its Evian bottled water brand. "Throughout my career, I've witnessed Evian's longstanding commitment to athletes and the sport of tennis," said Dancevic. "I look forward to working with Evian on various initiatives to build awareness around the sport of tennis, at all levels, throughout the world." Dancevic will participate in various Evian public relations initiatives and personal appearances at Evian-hosted events. The agreement also includes branding on his attire and towel as well as the use of Evian products during professional tennis tournaments. Evian will also give away tennis merchandise signed by Dancevic to consumers through various promotion.