Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Scotiabank hires PHD Canada

Scotiabank has retained PHD Canada of Toronto as its media agency of record. The assignment includes media strategy, planning and buying for the bank's products and services in Canada. PHD won the account in a competitive review involving an unknown number of contenders. "The current media environment is growing in complexity every day," said Rick White, marketing vice-president at Scotiabank. "We wanted a media partner who can lead us to achieve innovative and sustainable solutions ensuring that we aggressively build the Scotiabank brand and our business." PHD also recently won the Carribean and Latin America media account of Scotiabank International Banking. This was a separate review that concluded in last month.

« Back Next »

Related stories Comments