ING Direct conducts online campaign
Financial firm ING Direct conducted an online promotion this week in support of a new product called the Tax Free Investment Savings Account. The campaign, developed by Media Experts, consisted of 24 hours of advertising on various Google websites. "When we decided to pre-launch our Tax-Free Investment Savings Account, we knew we needed to let millions of people know that they didn't have to wait to start saving tax-free," said Mark Nicholson, head of online experience at ING Direct. "Media Experts recommended that on our Oct. 6 launch date we dominate the majority of inventory across Google's networks using multiple creative executions. This unique approach to online advertising allows for maximum interaction with our brand over a 24-hour period."