AutoTrader.ca campaign begins
By Adnews Staff
Trader Corporation has begun a television campaign to promote its AutoTrader.ca website. The site compares the process of using the site to find a car to the process of dating. In the first ad, a woman asks a man she's just met for a look inside his pants before they continue on their blind date. In the second ad, a woman leaves her husband on their 10th anniversary when she sees a younger, better looking man. In the final commercial, a woman approaches a man at a bar, only to be told that he's looking for someone younger. All three ads end with the voiceover, "You can do that on AutoTrader.ca, where you can research your car before you buy it." The ads are being supported with online and point-of-purchase materials. The campaign was developed by John St. of Toronto.