Maple Pictures, Mattel conduct Teletoon promotions
By Adnews Staff
Maple Pictures has begun a promotion with specialty channel Teletoon to promote its upcoming film The Forbidden Kingdom, which will be released on April 18. The three-week promotion consists of a contest called "Are You Kung-Fu?" Visitors to the channel's website must play an online martial arts game to enter. The winner will receive a trip for four to Hong Kong and $2,000 in martial arts lessons. The contest is being promoted with 15-second commercials on Teletoon. Mattel is also readying a promotion with Teletoon to promote a new toy called the U.B. Funkey. The promotion, called "The Quest for Funkeys," consists of an online contest. Visitors to the site must find the 42 Funkeys characters to enter a draw for a prize package of merchandise from the line. The promotion will begin on April 21 and will be promoted with 30-second commercials on the channel.