JWR PROMOTES STORE BRANDS
By Adnews Staff
JWR Advertising of Brampton, Ont. launched a national campaign late last month for Drug Trading Company of Toronto. The company operates 700 IDA and Guardian Drug Stores across Canada. The ads focus on the pharmacies' store-brand products sold under the name Certified. The products include analgesics, cough and cold medicine, baby products and health and beauty aids. The campaign uses radio, flyers and in-store materials.
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