PANASONIC PROMOTES MEGA CD SYSTEM
By Adnews Staff
DDB Canada of Toronto launched a bus shelter campaign this week for Panasonic's Mega-Mini 60-CD stereo system. The ads are in Montreal, Ottawa, Toronto, Calgary, Edmonton and Winnipeg. The campaign will use magazines in Vancouver starting next week, and posters in bars across Canada beginning in the fall. The magazine portion of the campaign will also roll out across Canada in the fall. The campaign features a close-up of the side of a man's head, focusing on the ear, which has been pierced with CDs. The Mega-Mini system became available only in Canada on May 1. It packs 60 CDs in its compact body, allowing users to play any of their favorite discs without searching through stacks of cases.
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