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HOOKUP GETS TIGHTER WITH CABLE ATLANTIC

HookUp Communication Corp. of Oakville, Ont. has expanded its partnership with Cable Atlantic of St. John's, Nfld. The duo has bought Internet service provider NL.net of St. John's. The deal adds 9,200 new customers to the partnerships' current Internet services in the province. Advertising for the expanded service will begin in about a month. It will use TV, print and direct mail created by Target Marketing and Communications of St. Johns. The two firms plan to develop products and services for cable-based Internet customers. They will also build a Network Operating Centre in St. John's to provide services to small and medium-sized companies across North America.

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