CTV forms distribution deal with ITunes
By Adnews Staff
CTV has formed a content distribution agreement with ITunes Canada, an online download service owned by Apple. Through the agreement, programming from CTV, The Comedy Network and MTV will be available for purchase from the online store, which is located at <http://www.itunes.ca>. Programs that will be carried on the service include Corner Gas, Degrassi: The Next Generation, Robson Arms and Instant Star, among others. New episodes will be offered online the day after they air on television. "More platforms ultimately means more viewers," said Susanne Boyce, president of creative, content and channels at CTV. "Following our initiatives in broadband and VOD [video on demand], this content on ITunes raises awareness of these great Canadian series and specialty properties to different audiences. Additionally, it allows CTV viewers to play catch up."