Peer 1 Network Enterprises conducts online campaign
By Adnews Staff
Vancouver-based information technology company Peer 1 Network Enterprises has begun an online campaign called "We get IT." The campaign consists of video clips featuring customers describing technology problems. "This campaign reflects the heart of Peer 1 and gets beyond the basics of products and services to tell the stories of the people that interact and make decisions about technology on a daily basis," said Rajan Sodhi, vice-president of marketing at Peer 1. "We are talking about the complexities of websites and online network technology in a down-to-earth, relevant and fun way that everyone can identify with." The videos are being hosted on the company's website at Peer1.com and on various social networking sites. The campaign also includes print advertising.