Sponsorship roundup
By Adnews Staff
Maple Leaf Sports & Entertainment of Toronto has signed a multi-year sponsorship agreement with SCA Tissue North America making the company the official paper supplier of Air Canada Centre. SCA's Tork brand of towels, tissues and napkins will be used exclusively in the venue. Under the terms of the deal, the company will also become an official and exclusive sponsor of the Toronto Maple Leafs and Toronto Raptors. "Air Canada Centre is committed to reducing our carbon footprint while making a positive contribution to the environment," said Bob Hunter, executive vice-president of venues and entertainment at Maple Leaf Sports & Entertainment. "We wanted to partner with an organization that shares our values and commitment to the environment. That's why we chose SCA Tissue, which has a strong reputation in social responsibility and environmental stewardship."