Sponsorship roundup
By Adnews Staff
Samsung Electronics Canada has extended its sponsorship agreement with the National Football League in Canada. During the multi-year agreement, Samsung will be able to use NFL images in its advertising, promotions, presentations and sales meetings. The Samsung logo and product images will appear on the NFLCanada.com website. In addition, Samsung radio ads will air on the NFL Radio Network during broadcasts in Canada. Samsung will promote its sponsorship with a marketing campaign and through major retails.
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