Parmalat begins Stay in Shape promotion
By Adnews Staff
Parmalat has begun a retail promotion called "Stay in Shape" in support of its Astro Fat Free Zero yogurt brand. During the promotion, approximately one million specially-marked packages of the product will contain a discount coupon for LaSenza Spirit. Consumers can also enter a draw for one of three $1,000 LaSenza shopping sprees. Some grocery stores are also conducting in-store draws for LaSenza workout bags. The initiative includes in-store and online promotion. The campaign was developed by Solutions with Impact of Toronto.
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