General Mills, Teletoon promote Fruity Cheerios
By Adnews Staff
General Mills has begun a campaign with specialty channel Teletoon in support of its Fruity Cheerios brand of cereal. The three-month initiative, called "Go," involves on-air and online components intended to promote "discussion and thought surrounding healthy lifestyle choices." The television ads directs viewers to the Teletoon website to take part in various surveys and quizzes. The results of these surveys will then be featured in the next week's commercial. The campaign will run until Dec. 4.
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