Revlon promotes Mitchum with putting greens
By Adnews Staff
Cosmetics company Revlon has retained Toronto-based Consumer Impact Marketing to conduct an awareness campaign and sampling program for its Mitchum Smart Solid anti-perspirant and deodorant product line. The 14-week program is taking place in Vancouver, Calgary, Toronto and Montreal. The initiative consists of product demonstrations and coupon distribution at drug stores and big box retailers. The demonstrations consists of putting greens installed in the store parking lots. The promotion also includes a contest, the winner of which will receive a trip four four to Toronto to play two holes at five different golf courses operated by Kaneff Golf Group.
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