Sherway Gardens hires Extreme Group
By Adnews Staff
Extreme Group of Halifax has been hired by Toronto-based shopping centre Sherway Gardens. The agency will develop a marketing plan for the mall, which is owned by Cadillac Fairview, intended to raise awareness of the Sherway brand. "From the start, Extreme Group engaged us with fresh ideas and simple, yet strategic approaches to marketing our shopping centre," said Elena Price, senior marketing director at Sherway Gardens. "Their strategic and innovative thinking, along with a true understanding of our marketing needs and the Sherway brand, confirmed our decision."
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