Sponsorship roundup
By Adnews Staff
Bell Canada has signed an agreement with the FIFA U-20 World Cup making it the exclusive national information and communications sponsor of the 2007 soccer tournament. As part of the agreement, Bell will offer video highlights of the games to its cell phone customers with video-enabled handsets. The company will also provide voice, wireless and data communications services for the tournament venues and organizers. The tournament, which will begin on June 30 and last for three weeks, will take place in six Canadian cities.
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