CTV begins online Pirate Master contest
CTV has begun an online contest to promote a new reality series called Pirate Master. Canadians can enter the contest at <http://piratemaster.ctv.ca>. The initiative will run for 14 weeks. Players will receive points for correctly predicting certain events on the show. In order to progress, participants must also play a variety of games based on the program. At the end of the contest, the player with the most points will receive $10,000 in gold. Secondary prizes will be awarded by random draws. The promotion was developed by CTV and interactive agency Mischief Media. Pirate Master will premiere on May 31.