Fashion Frame moves into Ontario
By Adnews Staff
Out-of-home media company Fashion Frame, based in Montreal, has moved into the Ontario market for the first time. The company offers an inventory of approximately 4,500 advertising displays located in the fitting rooms of approximately 600 clothing retailers in Quebec and now Ottawa and Toronto. Biotherm is the first advertiser to make use of the expanded inventory, running a new campaign for its Cellulipeel skin care product in both of these cities as well as Montreal. “It was inevitable for us to offer our concept in Ontario in order to meet demands from national clients,” said Fashion Frame president Danielle Chagnon. “We are very proud of the confidence that Biotherm is placing in us and this confirms the relevance of our media.”