Schering Plough hires LXB Communication Marketing
By Adnews Staff
Pharmaceutical company Schering Plough has hired LXB Communication Marketing of Montreal to handle national marketing for Remicade, a treatment for Crohn’s disease and ulcerative colitis. Marketing activities will be aimed at medical professionals and patients and will be intended to raise awareness of the product and its effectiveness. “This is an important gain for LXB,” said agency president Marc Lacroix. “Communications for the pharmaceutical industry being more and more entrusted to global agencies, it is even more motivating for us to see that Schering Plough has endorsed our approach and our vision.”
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