Emily Carr Institute retains TBWA\Vancouver
The Emily Carr Institute of Art and Design has hired TBWA\Vancouver to conduct a brand definition and positioning initiative intended to attract students and faculty members. “This is a dynamic time for us as we integrate the digital wave into traditional art forms and ways of thinking. We need our brand positioning to reflect where we are headed to reach our core audience and appeal to key stakeholders,” said Ron Burnett, president of the school. No other details of the assignment are currently available.