Kraft Canada continues Gotta Be KD campaign
By Adnews Staff
Kraft Canada has released new creative as part of its ongoing “Gotta be KD” campaign for Kraft Dinner. The new television commercial, called “Geyser,” is aimed at children. The animated ad depicts a group of children on a school field trip to a park who make Kraft Dinner in a geyser of hot water. The commercial was created by JWT Canada of Toronto, with 3D animation from Hatch Studios. “Each spot in this campaign shows KD being made in a surprising and original way,” said Tracey Sloga, group account director at the agency. “This execution takes it one step further by showing KD spouting from such a farfetched place as a geyser. Because KD is such an original brand, using an original style of animation is a great fit.” The ad is airing on YTV.