Garnier conducts new campaign with Kreviazuk
Hair care product company Garnier of Montreal has begun a new national ad campaign for its Garnier Nutrisse Cream. The campaign, developed by Publicis Montreal, features brand spokesperson Chantal Kreviazuk. The effort consists of a 30-second English-language television commercial and a full-page bilingual print ad. Both will run until August. The television ad, called “Friend”, depicts the singer speaking to a friend on the telephone. The ad promotes the ease-of-use of the haircolour product. It ends with the Kreviazuk song “Wonderful” playing in the background. “Consumers like the association with Chantal, who they see as accessible and credible, like the brand,” said Julie Gauvin, Garnier account director at Publicis.