Labatt to break new Bud Light campaign during Super Bowl
By Adnews Staff
Labatt Breweries of Canada will break a new national advertising campaign for Bud Light during the Super Bowl broadcast on Feb. 4. The campaign, called “Blatant Marketing Ploys,” was created by Downtown Partners of Toronto will assistance from BBDO in Quebec. The creative is intended to satirize stereotypical beer marketing tactics and promote the taste of Bud Light. Two 30-second television commercials, called “Girl in the Cowboy Hat” and “Slow Motion Dancing,” will air during the Super Bowl game, along with two new Bud Light ads from the US. “The Super Bowl is the perfect opportunity to launch new Bud Light creative,” said Jeff McCrory, client services director at Downtown Partners. “This campaign continues the contemporary and light-hearted themes that beer drinkers have come to expect and enjoy from Bud Light. We know it will resonate well with our target market.”