Canoe, Rogers Publishing form online content agreement
By Adnews Staff
Montreal-based online publication Canoe.ca has formed a content agreement with Rogers Publishing of Toronto. The deal will result in Canoe offering content from the websites of Rogers magazines including Chatelaine.com, Chatelaine.qc.ca, Macleans.ca, TodaysParent.com, CanadianParents.com, Flare.com, LoulouMagazine.com, Glow.ca, CanadianBusiness.com, Lactualite.com and ChocolatMagazine.ca. “This alliance will enable us to further solidify our visibility and disseminate content from our English and French-language brands across the country through one of the largest online destinations for Canadians,” said Louise Clements, digital and interactive vice-president at Rogers Consumer Publishing. Canoe is a subsidiary of Quebecor Media.