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OptiCom Marketing Group hired to promote development project

The Regional Municipality of Wood Buffalo, AB has hired OptiCom Marketing Group of Oakville, ON to conduct a campaign promoting the MacDonald Island Park Redevelopment Project, a planned sports and leisure centre. The two-year campaign, called “I’m Building It,” began on Jan. 27. It will make use of radio advertising and special events intended to raise public awareness of the project. The campaign will include model and actress Natasha Henstridge as a celebrity spokesperson.

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