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Yellowbrick-Holman Exhibitions hires OptiCom Marketing Group

Toronto-based Yellowbrick-Holman Exhibitions has hired marketing communications agency OptiCom Marketing Group, also based in Toronto, to handle corporate sponsorship sales for a travelling exhibition called Marvel Super Heroes Science. The event, which uses the tagline, “Live the Comics! Live the Science,” will seek to illustrate the connection between science and the characters that appear in Marvel comic books. OptiCom will work to secure sponsors for the exhibition’s Canadian debut at the Ontario Science Centre in Toronto this fall. The event’s five-year tour is currently at the California Science Center in Los Angeles.

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