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St-Germain conducts Pinterest campaign

French elderflower liqueur brand St-Germain has begun a promotion with social media site Pinterest in the US, Canada, UK, France and Italy. Developed by AMV BBDO, the promotion consists of an interactive video ad that encourages consumers to create a customised cocktail using the liqueur.

“We are thrilled to be embarking on this innovative partnership with Pinterest,” said Emma Fox, global vice-president of St-Germain. “St-Germain brings a little extra ‘je ne sais quoi’ to your favourite cocktail. We like to say it’s the extra virgin olive oil for your home bar, just a dash effortlessly elevates any cocktail recipe. As Pinterest is where people go to be inspired, this first-of-its-kind cocktail experience, will provide people the perfect opportunity to personalize their cocktail creations and discover new ways to make cocktail blooms with St-Germain.”

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